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The next time I toss my favorite Luna bars (Key Lime Pie,
Dulce de Leche or Chai Tea flavor thanks) in a backpack to go hiking, I'll take a
number of inspiring lessons along with the healthy snack...
Gary Erickson turned down a $120 million offer
to buy his thriving company. Today, instead of taking it easy for the rest of his
life and enjoying a luxurious retirement, he's working harder than ever. Why would
any sane person pass up the financial opportunity of a lifetime?
the Bar tells the amazing story of Clif Bar's Gary Erickson and shows
that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen
tell the unusual and inspiring story about following your passion, the freedom to
create, sustaining a business over the long haul, and living responsibly in your
community and on the earth. Raising the Bar chronicles Clif Bar's ascent from a homemade
energy bar to a $100 million phenomenon with an estimated 35 million consumers, and
a company hailed by Inc. magazine as one of the fastest-growing private companies
in the U.S. four years in a row. The book is filled with compelling personal stories
from Erickson's life-trekking in the Himalayan mountains, riding his bicycle over
roadless European mountain passes, climbing in the Sierra Nevada range--as inspiration
for his philosophy of business. Throughout the book, Erickson--a competitive cyclist,
jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur--convinces
us that sustaining one's employees, community, and environment is good business.
If you are a manager, executive, business owner, or board member, Raising
the Bar is your personal guide to corporate integrity. If you are a sports enthusiast,
environmentalist, adventure lover, intrigued by a unique corporate culture, or just
interested in a good story, Raising the Bar is for you. Publisher: Jossey-Bass (2004)
"What makes this book [Raising the Bar] worth reading is that he's [Gary Erickson] as honest about his mistakes as his successes." (Newsweek, October 4, 2004)
Click to order or read more about Raising
the Bar: Integrity and Passion in Life and Business
(The Story of Clif Bar, Inc.)
By the way, Carrot Cake Clif Bars are great too!
Drop by soon to hear
about another tool!
Take a look at previous reviews:
the Unknown Sea - Work as a Pilgrimage of Identity
Story Factor : Secrets of Influence from the Art of Storytelling Book
Way -- Leadership Lessons From the Great Antarctic Explorer Book
Power of Travel Book
The Creative Whack Pack
The Nature of Leadership Book
The Leadership Challenge Planner Workbook